Movendi International has released its annual report «Big Alcohol Exposed» as part of its alcohol industry monitoring and surveillance. The report highlighted three patterns of alcohol industry behavior:
- The alcohol industry systematically constructed and amplified illicit-trade narratives to derail evidence-based alcohol policy reform.
- Alcohol promotion became increasingly embedded in the digital systems that structure everyday life (e.g., streaming platforms, social media ecosystems, influencer cultures, and ultra-fast delivery services).
- The alcohol industry relied heavily on responsibility narratives to direct attention away from their own products and practices as drivers of alcohol harm.
Movendi International highlights that systematic monitoring is a necessary part of reducing and preventing alcohol harm. By documenting industry practices as they occur and analysing them collectively, Big Alcohol Exposed strengthens accountability, supports advocacy, and equips policymakers with the context needed to act in the public interest.
Recommended citation:
Dünnbier M, Andersson P. A web of interference: how Big Alcohol undermined health policy and polluted public discourse in 2025. Stockholm: Movendi International; 2026. Available from: https://bigalcohol.exposed/