In this report, Movendi International, with support from the RESET Alcohol Initiative and volunteers all over the world, exposed the alcohol industry’s predatory practices. This includes five key strategies to maximize profits and ensure market dominance: deception, manipulation, political interference, promotion and sabotage. With more than 100 cases of alcohol industry misconduct, Movendi International has built the Big Alcohol Exposed Misconduct Report Library, which will be continuously updated. Big Alcohol Exposed is Movendi International’s initiative to monitor, document, expose and counter-act the unethical practices of multinational alcohol companies and their front groups.
Publisher: Movendi International
Year of Publication: 2025
Recommended citation: Dünnbier,M., Andersson, P., Sanchez, A., Sperkova, K. (2025). From Sports to Screens: Exposing Big Alcohol’s Predatory Practices in 2024. Movendi International: Stockholm, Sweden.