The multinational beer and liquor giants have designated the developing countries as their new growth sector for alcohol, since consumption in Western countries appears to be stagnating. The large youth populations of developing societies will naturally be target group no. 1. This booklet from FORUT, «The Promise of Youth», provides some snapshots of this development with examples from India, Sri Lanka and Malawi.
Author: Ingvar Midthun
Publisher: FORUT and Global Alcohol Policy Alliance (GAPA)
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