11 years after the first edition European Centre for Monitoring Alcohol Marketing (EUCAM) has published a revised edition of its analysis of the key messages of the alcohol industry. As EUCAM writes, this revised 2021 publication (first edition was published in 2010) is written for anyone who wants to learn more about the strategies that the alcohol industry applies worldwide, nationally and locally to improve their position and image.
Publisher: Europeen Centre for Monitoring Alcohol Marketing
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